The holidays are an exciting time for many businesses. Many people are looking to buy gifts for their loved ones and will be browsing the internet for hours, looking for the perfect present.
Many companies prepare themselves by increasing their online presence and marketing campaign during this time of year. They also offer special discounts or promotions to get more customers on their site. For this reason, it is vital that you prepare your business for the holiday season.
Our blog is here to help you prepare your business for the holidays by making sure that you have everything in order, and by understanding what to expect during this busy time of year.
Create a seasonal collection The goal of a seasonal collection is to provide consumers with an opportunity to purchase items that they may not have been able to buy during other times of the year.
This can be done by grouping together clothing and accessories that complement each other and by using colors and patterns that are appropriate for the season in which the items will be worn. Your collection can consist of winter-themed items, holiday-themed items, or products that make for great gifts.
Make sure your inventory is up-to-date- Inventory is the most important thing for any business and it's just as important to make sure that your inventory is up-to-date. This way you can avoid mistakes like sending out a product that has been discontinued or sending out the wrong product or no product at all because you oversold. It's good to have a system in place where you can easily track your inventory levels so you know when it's time to reorder products or when there isn't enough stock left for a specific item.
Share accurate shipping information Shipping is a difficult process to manage. It requires a lot of time and effort to make sure that the customer gets their package on time and in good condition.
This is why it’s important to provide accurate shipping information to your customers. You need to know how much it will cost, when they can expect their package, what carrier you’re using, and any other specific details that are relevant.
Providing this information upfront will help you avoid any issues with your customers later on.
Leverage marketing channels Marketing channels are the means of communication between a company and its customers. They are the way that companies advertise, market, and sell their products or services to customers. There are many different types of marketing channels. These include print marketing, digital marketing, direct mail marketing, text marketing, and more. Staying on top of your digital marketing channels can help grow awareness of your brand, draw in new customers, and re-engage existing ones.
Entice shoppers with a holiday promotion Promotions are a great way to entice shoppers when they are on the fence about making a purchase. If you want to make the most of your holiday promotions, then you should consider these five tips for successful promotion.
- Offer discounts and sales
- Provide free shipping and other incentives
- Offer exclusive deals only available for a limited time
- Create urgency by setting an expiration date or limit on how many items can be purchased
- Create anticipation by announcing the promotion ahead of time
(Wholesales) Offer your retailers net 90 terms- Offering retailers net 90 terms is a good way to incentivize them to buy more from you. It gives them the option of paying off their purchases in 90 days, instead of the usual 30-day window. Net 90 terms can be beneficial for both parties. For the retailer, it means they have more time to pay off their purchases, and for you, it means that you can make more sales without having to worry about cash flow as much.
Take Care of Things You've Been Putting Off- We all have tasks that we could be doing, but we don't do them because they feel like a chore. We put them off until the last moment and then rush through them so that we can finally do something else. During the holidays we tend to put the small things off. DON’T. Instead get them done before the rush of the season comes.
Hire and Train Seasonal Workers The seasonal hiring process is a lot more complicated than just hiring for the whole year. It requires a company to understand the skillsets of their employees and be able to match them with the needs of the job. You will need the extra staff for the holiday season. Start the hiring and training process early! Don’t forget to establish your holiday hours, vacation policies, times off and call ins.
Plan Ways to Boost Employee Morale Employee morale is an important part of the company’s culture. It is a measure of how satisfied employees are with their work and the company as a whole. A high employee morale can lead to higher productivity, lower turnover rates, and better customer experience.
Some ways to boost employee morale are:
- Implementing flexible work hours
- Offering incentives for good performance
- Providing transparency in decision making process
- Reflect your staff members' holiday traditions and heritages
Holidays are a time of celebration and joy. But this doesn't mean that they don't come with their own set of challenges. With the holidays, you may have to deal with increased traffic, the influx of customers, and last-minute shopping. The good news is that there are many ways to be prepare and we hope our blog helps you before the busy times arrive!
Have a suggestion for a tip? We would love to hear from you!