Content batching can be like that... 😵💫 But content batching can also help you save time during your week, post consistently, and repurpose your ideas. Check out our 8 tips and you’ll be able to batch content for social media in no time!
Before you start batching content, you need to identify your content pillars. Content Pillars are 3-5 topics you’ll consistently discuss and create content for on social media.
2. Analyze Your Posts
The next step in the content batching process is to analyze the performance of previous posts and videos. Reviewing your analytics gives you insight into the type of content your audience engages with most.
3. Brainstorm New Content Ideas
After establishing your content pillars and analyzing your best performing social media posts, it’s time to brainstorm content ideas.
First, you’ll want to note any important dates including holidays, launches, and campaigns to ensure your content is relevant each week.
Next, you can review frequently asked questions from your community, timely news, or announcements related to your niche.
Then, start brain dumping any additional ideas like content to repurpose or new trends to test.
4.Write Your Captions for a Month
Now that you know the type of content you’ve planned, it’s time to start writing captions!
Use this formula to help write engaging social media posts:
Hook: This is the first line in your caption that will draw your audience in and stop their scroll. Use wording that will compel them to read more.
Line Breaks: Avoid cluttered captions by using line breaks. It will also help make long captions easy to read and skim.
Emojis: Depending on your brand voice, emojis can add personality, color, and emotion to your caption — making it more interesting to users.
CTA: Boost your post engagement by inviting your audience to take action. You could ask them to comment their thoughts, save the post for later, click on the link in your bio, or shop through your profile.
5. Source Your Photos
After batching your post captions, it’s time to find complementary images for them.
6. Film & Edit Videos
Don’t forget to incorporate videos into your social media content when batching! With many social media platforms pushing video content (like Instagram Reels ), this is a great way to switch up your visuals and connect with your audience.
7. Design Your Graphics
Graphics can include video cover photos for Reels or IGTV, carousel infographics, quotes, and Instagram Story slides. When it comes to content batching, design templates for your most commonly used graphics to make the process quicker.
8. Schedule Your Content Calendar
Once you’ve finished brainstorming, writing captions, sourcing photos, and filming videos, you can start planning your content calendar — which will help you organize your library of ideas and important dates.
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©️ Natasha Samuel- How to batch content for social media Published 5/5/21 @shinewithnatasha.