You can't go anywhere anymore without someone showing you a short video on their phone. Reels have become the new normal. The short, entertaining videos have a special way of grabbing users' attention, and you're missing out if yours isn't up to date!
Here are 4 reasons WHY you should be taking advantage of the short clips for your company!
Reach: Reels are a great way to show off the highlights of your work, business or personal life in an aesthetically pleasing way. They are also perfect for showcasing new products, telling stories and building up anticipation for upcoming releases. Use reels as a marketing tool to build awareness about your brand.
Engaging: Content The best reels are not only quick, but when done right, they are catchy, funny and genuinely enjoyable to watch. In order to create engaging content you need to know what makes it engaging in the first place. There is no set formula for what makes good content good, but there is a lot of research that goes into figuring out what people like and don’t like on social media platforms. Business owners need to evolve their content to remain relevant, which is important to sustain success online!
Personality: Business owners often feel as though they have to show up with a different persona online. They believe that this is the only way to be successful and make money in the digital world. However, it's important to remember that you are not being true to yourself if you're not showing your true personality. You might be surprised how much your followers will resonate with you when you show up as YOU!
Repurpose Content: Repurposing content is a great way to save time and generate quality content. It works because popular content is popular for a reason - it resonates with the audience. Make sure you check out your analytics for your top performing post and/or blog Then, brainstorm ways to communicate the same information in a new way with a reel.
7 Tips on ways to use Reels
Showcase new products
Answer common questions
Provide helpful tips
Collaborate with another business
Showcase real behind the scenes footage
Share exclusive steals and deals.
The internet is a big place, and it's easy to feel like your voice doesn't matter. But if you're a business owner, it does. Small businesses can take advantage of creating reels that highlight their best work on Instagram. They can also use it to show off their products in action or to promote a new product or service with a little creativity
Have a suggestion for a tip? We would love to hear from you!